The main challenge for Tremend was to overcome the technical shortcomings of the eCommerce platform running on an infrastructure provided by a legacy hosting provider. The platform was technologically outdated and no longer fit for the new technology stack intended for the upgraded solution. The hosting was also more expensive than other options available on the hosting market. Product updates were slow and ineffective, leading to major eCommerce KPIs like bounce and conversion rates to stay below the target values set at the business level.
Tremend performed the successful relocation of the entire solution to Microsoft’s Azure Cloud Platform, which offered increased and scalable performance and provided consistent improvement in the solution update cycles speed, thus allowing implementation of a truly continuous deployment flow.
The infrastructure relies on DC/OS with Marathon, while the CI/CD is implemented with Oracle Container Pipelines (Wercker). Provisioning and configuration management was based on Azure Resource Manager and Ansible, while the site monitoring was performed with Sysdig, Loggly, and Grafana.
As a direct result, the site has significantly higher page-load speed, a much lower bounce rate and increased engagement rate, while implementing a streamlined back-end design that allows Essentra to keep tabs on their stocks, sales, and inventory in almost real-time, with great accuracy.